Countdown to WorldSkills London 2011

Easydry joined the other sponsors of WorldSkills London 2011 recently at a ministerial reception to launch the competition which will see hundreds of thousands of visitors descend on the city to compete for the title of best in their sector.

Easydry is one of the key sponsors, along with L’Oréal Professionel, of the hair and beauty sectors, providing its eco-friendly disposable salon towels to hairdressers, beauty therapists and nail technicians. In doing so it is helping the vocational skills competition reduce its carbon footprint and make life easier for competitors.

“Vocational training is crucial to ensure British hairdressers stay the best in the world and we are delighted to support such an international showcase event,” said Anne Butterly, MD of Easydry, the pioneer of disposable towels in the hair and beauty industries. “We are already sponsoring the Habia Skills Team and working closely with colleges to help them meet their stringent sustainability targets, but we are also keen to encourage new, young hairdressers to understand and embrace the concept of being as environmentally friendly as possible.”

Secretary of state for business Vince Cable (pictured with Easydry’s communications director, Su Clark) and skills minister John Hayes hosted the launch.

"WorldSkills London 2011 will play an invaluable role in highlighting opportunities for vocational learning and achievement, which we are boosting through record investment in apprenticeships,” said Dr Cable.

"I am proud of the support that WorldSkills has already generated from business - real evidence of the willingness of UK firms to invest in the new generation of craftspeople and technicians who will deliver sustainable growth."

Hayes added: "Britain can only flourish as a highly skilled nation. This government is radically transforming the skills system to deliver the training employers need to compete. Every £1 invested in an apprenticeship generates up to £40 for the wider economy, which is why I'm committed to working with employers to deliver more apprenticeship placements than ever in our history. That is the most ambitious skills strategy for years."

Easydry is the pioneer of single-use towels, providing a cleaner, greener alternative to the hassle of ensuring a constant supply of clean laundry for businesses in towel-dependent industries. Ending the huge waste of energy and water involved in washing and drying hundreds of towels a week, everything in Easydry’s growing range of premium quality products - including the packaging - is recyclable and compostable. By using Easydry, businesses can end the daily grind of running a laundry system confident in the knowledge that they are also cutting their carbon footprint and easing pressure on the world’s resources.

To order a free sample from Easydry check out www.easydry.com , call 0845 300 7764 (UK) or 00 353 42 939 4318 (outside the UK) or email info@easydry.com

For further information contact Su Clark or Simon Childs at Cocoroco Communications on 0131 229 2274/ 07905 117706 or email team@cococoms.com