July 2011

The team at multi award-winning innovator Easydry, pioneer of disposable salon towels, is on tenterhooks after being shortlisted in the Corporate Social Responsibility Awards for its contribution to the environment. But the team will have to wait until September to find out if it has won.

“This award means a lot to us as it recognises our commitment to helping other businesses put their CSR agendas in place,” said Anne Butterly, inventor of the eco-friendly disposable towel and managing director of Easydry. “Using Easydry helps companies reduce their carbon footprint, something all customers are increasing become more concerned about.”

The prestigious awards, run by the Irish Chamber of Commerce, were set up in 2004 to recognise companies that embrace corporate social responsibility (CSR) by seeking ways of working that have a positive impact on the environment, local communities, employees and clients.

Ever since Easydry launched seven years ago, it has been helping businesses dependent on a constant supply of clean towels such as gyms, hair and beauty salons and hotels, improve their client service and boost their eco-credentials without increasing costs. Using Easydry means no more water wasted washing towels or energy squandered drying them. But Easydry towels are also completely natural, made with constant regard for their environmental impact at every step of sourcing, production and delivery. They are 100 per cent biodegradable and recyclable, come in compostable packaging and are made from certifiable sustainable sources using eco-friendly processes such as recycled water. Easydry is the only disposable towel that has full eco-certification.

Easydry’s consistently high-quality towels also simplify salon life, freeing businesses from the relentless drudgery of laundering, folding and stacking towels, one of the most hated jobs in any company. This means the team has more time for training and generating revenue, and owners can turn their talents away from having to manage a laundry system and concentrate on what they do best: running a gym or a hairdressing or beauty salon business.

Earlier this year, Easydry won its eighth award, when managing director Anne Butterly was named Green Entrepreneur of the Year at the Green Awards. Just days before that, Anne, who is recognised internationally as the inventor of disposable salon towels, had won Businesswoman of the Year at the Louth County Enterprise Board Awards.

To order a free sample from Easydry check out www.easydry.com , call 0 42 939 4318 or email info@easydry.com. 

For further information contact Su Clark or Simon Childs at Cocoroco Communications on 00 44 131 229 2274/ 00 44 7905 117706 or email team